So, what must you prove to yourself that you can?
|“Always in life an idea starts small, it is only a sapling idea, but the vines will come and they will try to choke your idea so it cannot grow and it will die and you will never know you had a big idea, an idea so big it could have grown thirty meters through the dark canopy of leaves and touched the face of the sky.
The vines are people who are afraid of originality, of new thinking. Most people you encounter will be vines; when you are a young plant they are very dangerous… It is better to be wrong than simply to follow convention. If you are wrong, no matter, you have learned something and you grow stronger. If you are right, you have taken another step toward a fulfilling life.” ― Bryce Courtenay, The Power of One
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.
Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.